What motivates humans? What is our purpose on this earth? Humans as a race are innately curious. We all have our basic needs for things such as food, air, water, sleep, shelter etc. However, it is not the basic needs that motivate us? We are all destined to be great and unique in our own ways. We just need to find our authentic passion and make it our purpose.
I am Julie Shah, founder, owner, and CEO of Heart and Soul. I handcraft and formulate organic (not just made with organic ingredients), balanced (both pH balanced and formulation balanced), non-GMO, vegan, chemical free skin care products, for all ages, skin types, and skin conditions, with the highest quality organic ingredients from all over the world, to simplify the daily skin care ritual of my clients.
With my five-year BS and MBA degree, my professional life was headed towards corporate world. However, I felt that there was more to my life than what I was living. With my passion for skincare, I decided to become skincare therapist, with post-graduate certification in skincare and massage therapy.
I faced the worst adversity of my life when I unexpectedly lost my mom who was also my best friend. However, I was blessed with a baby girl a year later in 2009, who gave a new purpose and meaning to my life.
Adversity gives us the chance to introspect and reflect on our life. My adversity inspired me to pursue my passion and make it my purpose. Therefore, from the “HEART” of my daughter and “SOUL” of my mother, Heart & Soul Spa was born.
While providing customized skincare services using my own handcrafted organic products to my clients, they asked me to sell my products to them. In a service industry like mine, the reason for my existence is to listen to and serve my customers. Also, while I was developing my products for sale, I was mindful to develop a niche to gain a competitive differential advantage in the marketplace, without compromising on the quality.
I realized that another important attribute in the service industry is to provide proactive exceptional customer experience. This is quite different from traditional reactive customer service. We need to anticipate the needs of our customers and fulfill those needs, providing exceptional customer experience, add value to our business, as it ensures customer loyalty, repeat business, and word-of-mouth marketing.
After struggling with a severe skin condition for a year while using various products and services from the market, an innocent 10-year-old girl, after using my products and services for only six weeks tells me that I am her guardian angel, makes me believe that I have reached my purpose and meaning in life. The question is how can we all reach our true purpose and meaning in life.
Having a strong foundation and clear purpose has served me as my North Star, and helped me navigate my business in difficult times.
I am blessed to be living my AMERICAN DREAM every single day, and I hope my mom and dad are proud and looking down with a smile.
Julie Shah is proud to be the founder, CEO of Heart & Soul Spa. After receiving a 5-year Bachelor of Science and Master of Business Administration (MBA) with interest in science and skincare, Julie went back to school and became a licensed skincare therapist with post-graduate certification in skin care and massage therapy in 2008. She is certified in anatomical education, with an understanding of how different parts of our skin is connected to our organs.
Join YWCA Bergen County and presenter Julie Shah on May 23 for WEN is Now: Love Your Skin, Grow Your Confidence! Register online today! Get more information about WEN is Now Memberships and upcoming monthly topics.